Purpose: This community service activity aims to enhance the competence of the Sinar Harapan Group on Lae-lae Island in managing processed marine product businesses through improved packaging design, hygienic standards, and digital marketing strategies.
Research Methodology: This activity applied Participatory Education through problem identification, solution design, training, and reflection. Program evaluation used pretests, posttests, participatory observation, and documentation.
Results: The findings indicate a significant 55% increase in partners' knowledge, with average scores rising from 5.85 on the pretest to 9.20 on the posttest. The partners successfully mastered technical skills of hygienic product packaging using standing pouches and impulse sealers, and were able to create social media promotional content, although challenges remain in crafting effective captions.
Conclusions: The application of this Participatory Education model has proven effective in enhancing partners' capacity. Constructive collaboration between the service team and the partner group was key to the successful implementation of solutions adapted from partners' real needs.
Limitations: This activity is limited in product scope, focusing optimization solely on a single main product (Tuna Fish Floss) due to severe time constraints, to ensure optimal training outcomes.
Contributions: This activity strengthens product competitiveness and contributes an andragogy-based model for community empowerment.