Yumary

Article Details

Vol. 7 No. 1 (2026): September

Articles

Pemanfaatan Lahan sebagai Pusat Usaha Mikro, Kecil, dan Menengah untuk Meningkatkan Perekonomian Sepinggan

K Kety Lulu Agustin E Endang Sri Apriani D Dessy Handa Sari N Nurul Musfirah Khairiyah T Totok Ismawanto D Dwi Lesmideyarti
11 September 2026 Vol. 7 No. 1 (2026): September https://doi.org/10.35912/yumary.v7.n1.p133-145.2026
Abstract

Purpose: This initiative developed a place-based MSME Center in Sepinggan, Balikpapan, integrating sales facilities, productive land use, governance, and digital marketing.
Research Methodology: The activity involved participatory planning, technology transfer, mentoring, digital marketing, and monitoring. Data were cross-checked using records, observations, and partner feedback. Due to nonstandardized records, the analysis focused on outputs and early changes rather than causal impact.
Results: The program established an operational MSME Center with kiosks, supporting facilities, digital marketing accounts, and mentoring. Monitoring showed facility use, business activity, and initial digital adoption, but revenue growth could not be measured reliably.
Conclusions: The integrated intervention helped improve access to selling space, organize local business activities, and broaden market reach. The center was positively received and used for buying and selling activities.
Limitations: Limited funding restricted the number of kiosks and delayed the provision of supporting facilities, particularly night lighting.
Contributions: The program offers a practical and replicable place-based empowerment model that links productive land use, shared retail infrastructure, local governance, and digital marketing. The model addresses physical market access and digital market reach within one intervention.

Keywords: MSME Center Digital Marketing Assistance Community Empowerment Local Economic Development Productive Land Use
How to Cite
“
Agustin, K. L., Apriani, E. S., Sari, D. H., Khairiyah, N. M., Ismawanto, T., & Lesmideyarti, D. (2026). Pemanfaatan Lahan sebagai Pusat Usaha Mikro, Kecil, dan Menengah untuk Meningkatkan Perekonomian Sepinggan. Yumary: Jurnal Pengabdian Kepada Masyarakat, 7(1), 133–145. https://doi.org/10.35912/yumary.v7.n1.p133-145.2026
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