Yumary

Article Details

Vol. 7 No. 1 (2026): September

Articles

Membangun Jiwa Kewirausahaan Pemuda untuk Mengurangi Pengangguran di Kabupaten Maybrat

M Marthen Luter Sowe A Agustina Ester Antoh L Lidiah Tereda Iwo M Maria Kbarek
09 September 2026 Vol. 7 No. 1 (2026): September https://doi.org/10.35912/yumary.v7.n1.p77-91.2026
Abstract

Purpose: This community service program aims to strengthen entrepreneurial awareness, opportunity recognition, and basic business planning among youth from Maybrat Regency studying in Jayapura.
Research Methodology: A participatory training program was conducted on May 9, 2026, at the Yumasssesss Student Dormitory Hall, Kotaraja, Jayapura. Activities included needs assessment, employment-data education, entrepreneurial mindset training, local-resource opportunity mapping, simple business planning, digital marketing orientation, a local entrepreneur video, group presentations, feedback, and reflection. Formative evaluation used facilitator observations, participant questions, group worksheets/posters, presentations, and photographs, analyzed descriptively by program objective.
Results: Participants explored entrepreneurship across four local-resource clusters and developed, presented, and revised preliminary business concepts. These represent immediate qualitative outputs rather than measured changes in knowledge, confidence, or behavior.
Conclusions: The program generated observable early-stage learning and business-planning outputs that can support follow-up mentoring, but it does not demonstrate reduced unemployment or long-term business performance.
Limitations: Complete attendance and participant-profile data, standardized pre–post measures, and longitudinal business data were unavailable.
Contributions: The program integrates regional employment data, local-resource mapping, practical business planning, digital marketing, and a locally relevant entrepreneurial role model in a contextual community-empowerment design.

Keywords: Community Empowerment Digital Marketing Entrepreneurship Training Youth Development Youth Unemployment
How to Cite
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Sowe, M. L., Antoh, A. E., Iwo, L. T., & Kbarek, M. (2026). Membangun Jiwa Kewirausahaan Pemuda untuk Mengurangi Pengangguran di Kabupaten Maybrat. Yumary: Jurnal Pengabdian Kepada Masyarakat, 7(1), 77–91. https://doi.org/10.35912/yumary.v7.n1.p77-91.2026
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