Yumary

Article Details

Vol. 7 No. 1 (2026): September

Articles

Strengthening Local Potential-based Tourism through Community Empowerment and Digital Promotion in Niukbaun Village, West Amarasi

E Eunike Martha Gegung J Junita Cestilia Nenabu S Sonnya Marliani R Ravel Anwar S Sari Angriany Natonis J Johanes De Brito Siga Nono Y Yunita C.R.A. Bere Y Yudi Adrian I Irmosius Manggur R Rivand J. Amuwesely
04 September 2026 Vol. 7 No. 1 (2026): September https://doi.org/10.35912/yumary.v7.n1.p63-76.2026
Abstract

Purpose: This community service program aims to strengthen tourism development based on local potential in Niukbaun Village, West Amarasi Subdistrict, Kupang Regency, East Nusa Tenggara, by empowering the community to design a cultural tourism package, build local guiding capacity, and adopt digital promotion.
Research Methodology: The program applied a CommunityBased Tourism (CBT) approach through participatory planning, one-day CBT and digital marketing training, hands-on content creation, and evaluation using pre- and post-tests and reflective discussions.
Results: The program enhanced participants' understanding of CBT principles, improved cultural interpretation and mobile content production skills, and laid the groundwork for a cultural tourism package integrating weaving immersion, traditional rituals, and local culinary attractions, with pre-test/post-test comparisons showing a marked increase in tourism marketing knowledge.
Conclusions: A participatory, hands-on CBT approach effectively builds local capacity to manage and promote cultural tourism assets, positioning the community as an active agent of change, rather than a passive beneficiary.
Limitations: The evaluation covered only a single training cycle with a modest number of participants; therefore, medium- and long-term sustainability remains unmeasured.
Contributions: This study offers a replicable, low-cost model for empowering Eastern Indonesian villages with untapped cultural assets, such as ikat weaving, contributing to the rural tourism empowerment literature in marginal regions.

Keywords: Community Empowerment Community-Based Tourism Digital Promotion Ikat Weaving Niukbaun Village Gemeindeförderung gemeindebasierter Tourismus digitale Vermarktung Ikat-Weben Dorf Niukbaun Autonomisation communautaire tourisme communautaire promotion numérique tissage ikat village de Niukbaun Pemberdayaan masyarakat pariwisata berbasis masyarakat promosi digital tenun ikat Desa Niukbaun
How to Cite
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Gegung, E. M., Nenabu, J. C., Marliani, S., Anwar, R., Natonis, S. A., Nono, J. D. B. S., Bere, Y. C., Adrian, Y., Manggur, I., & Amuwesely, R. J. (2026). Strengthening Local Potential-based Tourism through Community Empowerment and Digital Promotion in Niukbaun Village, West Amarasi. Yumary: Jurnal Pengabdian Kepada Masyarakat, 7(1), 63–76. https://doi.org/10.35912/yumary.v7.n1.p63-76.2026
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