SIHITE, J.; NUGROHO, A.; ZULKIFLI, Z.; HARWANI, Y.; DARMANSYAH, D. Decoding Ethereum’s Brand Personality via YouTube Content Analysis. Jurnal Akuntansi, Keuangan, dan Manajemen, [S. l.], v. 7, n. 4, p. 35–46, 2026. DOI: 10.35912/jakman.v7.n4.p35-46.2026. Disponível em: https://journals.goodwoodpub.com/index.php/Jakman/article/view/6526. Acesso em: 7 sep. 2026.