JNM

Article Details

Vol. 5 No. 3 (2026): June

Articles

​Strengthening Sustainable and Responsible Creative Economy Literacy among Vocational High School Students

H Harfiahani Indah Rakhma Ningtyas A Anis Nusron S Silvani Adinda E Elsa Nur Syafrilia N Nadiya Zahrani Fayza
Abstract
15 Jun 2026

Purpose: This community service program aimed to strengthen vocational high school students’ literacy in developing sustainable and responsible creative economy businesses.
Research Methodology: The two-day participatory program involved 50 Grade XI Accounting students and combined short lectures, guided discussions, group exercises, market feedback, Business Model Canvas development, and break-even-point calculations. Learning outcomes were evaluated descriptively using a one-group pre-test–post-test design and paired t-tests.
Results: The class mean increased from 50 to 90, representing a 40-point increase, an 80% relative improvement, and a normalized gain of 0.80.
Conclusions: The results indicate substantial program-associated improvement and show the practical value of integrating creativity, market validation, sustainability, business modeling and accounting competence in vocational learning.
Limitations: Individual paired scores, dispersion measures, validated instrument evidence, and a comparison group were unavailable; therefore, the findings should not be interpreted as causal.
Contributions: The program offers an applied framework for embedding material efficiency, waste reduction, product safety, honest marketing, transparent records, financial feasibility, and customer feedback into students’ business models.

Keywords: Business Model Canvas Creative Economy Financial Literacy Sustainable Business Vocational Education
How to Cite
Ningtyas, H. I. R., Nusron, A., Adinda, S., Syafrilia, E. N., & Fayza, N. Z. (2026). ​Strengthening Sustainable and Responsible Creative Economy Literacy among Vocational High School Students. Jurnal Nusantara Mengabdi, 5(3), 55–64. https://doi.org/10.35912/jnm.v5i3.7389
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