Purpose: This community service program aimed to strengthen the initial knowledge and capacity of the Soryar Village community, Biak Numfor Regency, to develop marine resource-based enterprises through business management, entrepreneurship, value-added processing, simple financial management, product packaging and branding, and digital marketing.
Research Methodology: The program used interactive lectures, discussions, demonstrations, and practice. A one-group pretest-posttest design assessed four knowledge indicators through descriptive percentage comparisons.
Results: Knowledge of business management increased from 10% to 80%, marine processing from 5% to 70%, product packaging from 10% to 75%, and online marketing from 25% to 60%, which remained the lowest post-program achievement.
Conclusions: The integrated program improved participants’ immediate knowledge in all evaluated areas and provided an initial foundation for developing value-added marine-based household enterprises in Soryar Village.
Limitations: The evaluation measured immediate knowledge change without a control group; therefore, it does not establish causal effects or longer-term improvements in income, sales, business formation, or welfare.
Contributions: The program offers a practical integrated empowerment model combining production, business management, entrepreneurship, financial management, packaging, branding, and digital marketing for coastal communities.