ARDITYAWATI, N. P. L.; SUWANDANA, M. A.; AMRITA, N. D. A. Local Fashion Enterprises Innovation Strategies Based on Generation Z Preferences and Thrift Competition in Denpasar. Jurnal Bisnis dan Pemasaran Digital, [S. l.], v. 6, n. 1, p. 205–216, 2026. DOI: 10.35912/jbpd.v6i1.7252. Disponível em: https://journals.goodwoodpub.com/index.php/JBPD/article/view/7252. Acesso em: 20 sep. 2026.