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Vol. 6 No. 1 (2026): Juli

Articles

Digital Ecosystem and Adolescent Entrepreneurial Interest: A Study of Intention among Madrasah Students in Serang

M Mohamad Jawahir A Ahmad Jazuli Rahman
20 July 2025 Vol. 6 No. 1 (2026): Juli https://doi.org/10.35912/jbpd.v6i1.7170
Abstract
20 Jul 2025

Purpose: This study examines the association between the digital ecosystem and entrepreneurial interest among madrasah adolescents and tests digital literacy as a mediating mechanism linking exposure to interest.
Research Methodology: A convergent mixed-methods design was applied, with a quantitative-dominant strand and a complementary qualitative strand. Data were gathered from 84 students of a state Islamic junior high school (MTsN 1) in Serang through an online five-point Likert questionnaire and two open-ended questions, then analysed using regression-based mediation with 5,000 bootstrap resamples and thematic analysis.
Results: The digital ecosystem was positively associated with entrepreneurial interest (β = 0.644) and with digital literacy (β = 0.591), and digital literacy was in turn positively associated with entrepreneurial interest (β = 0.279) after controlling for the digital ecosystem. The indirect pathway was statistically significant (95% CI [0.049, 0.319]), a pattern consistent with partial mediation, with approximately 25.6% of the total association transmitted through digital literacy; limited teacher guidance was the obstacle most frequently reported by respondents.
Conclusions: Within the limits of a cross-sectional design, digital literacy functions as a partial cognitive bridge linking ecosystem exposure and entrepreneurial aspiration; the relationships identified are statistical associations consistent with the proposed theoretical model rather than demonstrated causal effects.
Limitations: The sample was confined to a single grade level in one madrasah, and the cross-sectional design precludes causal inference.
Contributions: The study extends the Theory of Planned Behaviour to the under-researched madrasah context and offers practical direction for strengthening digital-entrepreneurship mentoring among adolescents.

Keywords: Digital Ecosystem Digital Literacy Entrepreneurial Interest Madrasah Adolescents
How to Cite
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Jawahir, M., & Rahman, A. J. (2025). Digital Ecosystem and Adolescent Entrepreneurial Interest: A Study of Intention among Madrasah Students in Serang. Jurnal Bisnis Dan Pemasaran Digital, 6(1), 191–204. https://doi.org/10.35912/jbpd.v6i1.7170
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